LuxStay Capital
Nine years. Five markets. 4,000+ guests and a 4.9-star average across six markets. A $15M Smoky Mountains syndication closed in 2024. We target 15% IRR over a 5 to 7 year hold, and we have the track record to back it.
Why STR Investing
Your Highest Expense Becomes Your Greatest Advantage
Massive Year 1 Tax Reduction
Cost-segregation studies and STR professional status let you front-load depreciation and apply paper losses against W-2 income in the year of acquisition.
15% Target IRR Over 5 to 7 Years
Rental cash flow, forced appreciation through the Transform stage, and a disciplined market-timed exit, engineered into the framework from day one.
Experiential Asset Ownership
You own real, beautiful property your family can experience firsthand. Not a passive fund or a paper position.
Annual Re-Investment Cycle
Investors return each year, layering on additional depreciation while building a diversified portfolio across markets.
Illustrative Example: $1.5M STR Property
A cost-segregation study on a $1.5M short-term rental may identify $400,000 to $600,000 in accelerated depreciation eligible for Year 1 deduction. At a 37 to 40% effective tax rate, that translates to $148,000 to $240,000 in potential federal tax savings in a single year.
That is money you were going to pay the IRS anyway, redirected into an appreciating oceanfront asset.
And if the numbers do not work, we tell you. Every deal is scored by LuxScore before you commit. Properties below 70 are declined, even when it costs us the engagement. Your downside is a 30-minute conversation.
Estimate assumes 27 to 40% of purchase price in accelerated depreciation at a 37 to 40% effective rate. Tax outcomes vary by individual circumstance. LuxStay is not a licensed tax advisor. All tax decisions must be made with your CPA or tax attorney.
Our Proprietary Process
The POTS Framework
Stage 1: Procure
Identify, underwrite, and close the right asset, powered by AI-based LuxScore. Properties scoring 70+ advance. We decline bad deals before you spend a dollar.
Stage 2: Operate
Institutional-grade STR management via LUX OS. Automation and a five-star guest experience that protects your asset and maximises revenue.
Stage 3: Transform
Strategic upgrades timed for maximum revenue and valuation impact, identified, designed, and managed end-to-end.
Stage 4: Sell
A disciplined, market-timed exit through LuxStay's investor buyer network, maximising proceeds and positioning for a 1031 exchange.

The POTS Framework
Stage 1: Procure
- Investment strategy and fit assessment
- LuxScore market and property analysis
- Deal structuring and lender coordination
- Cost-segregation coordination

The POTS Framework
Stage 2: Operate
- 30-day battle-tested launch
- Dynamic pricing and channel management
- SOP-enforced 5-star standards
- Monthly owner reporting and dashboard

The POTS Framework
Stage 3: Transform
- Transform opportunity assessment
- Revenue and valuation impact report
- Turnkey project management
- Full listing refresh post-renovation

The POTS Framework
Stage 4: Sell
- Exit timing and market analysis
- Pre-sale optimisation advisory
- Negotiation and deal structuring
- 1031 exchange coordination
Proven Properties
Real Track Record. Real Returns.

Outer Banks, NC
The Three Authors

Outer Banks, NC
The Fitzgerald

West Virginia, Since 2016
Snowshoe Portfolio

Las Vegas, NV
Vegas Suite Collection
From First Call to First Revenue
How We Work Together
Step 1: Investor Fit Call
30 minutes. Income profile, investment goals, target markets, and exactly what is possible and whether we are the right fit.
Step 2: LuxScore Analysis
AI-powered market and property analysis. Only assets scoring 70+ advance. We protect your capital before you spend a dollar.
Step 3: Acquire and Launch
Deal structure, closing, cost segregation, and a 30-day battle-tested launch via LUX OS. Revenue from day one.
Step 4: Operate and Exit
Ongoing management, 5-star standards, monthly reporting. Transform when timing is right. Exit at the market peak.
Transparent Pricing
Flat fees where services are discrete; percentage-based where our success aligns with yours. Every stage requires a signed agreement before work begins.
Procure
- Investor Fit Call (P1): $2,500, credited in full toward Procure Advisory if you proceed
- LuxScore Market Analysis (P2): Included, up to 3 markets; additional markets $1,500 each
- Full Procure Advisory (P3): 1.5% of purchase price; LuxScore, shortlisting, negotiation, closing; minimum $8,500
- Deal Structuring and Financing: $3,500 flat; lender introductions, entity setup, term-sheet review
- Cost Segregation Coordination (P4): $1,500 plus study cost; study typically $4,000 to $8,000 by property size
- Procure All-In Bundle (P1 to P4): 1.75% of purchase price; all acquisition services; minimum $11,000
A signed agreement and $2,500 retainer are required before active property search or LuxScore analysis begins.
Operate
- Full-Service Property Management: 20% of gross revenue; listing, dynamic pricing, guest comms, housekeeping, maintenance, reporting
- Revenue Management Only: 8% of gross revenue; dynamic pricing, channel management, monthly reporting
- Property Launch and Onboarding: $3,500 one-time; photography, listing, LUX OS setup; waived with a 12-month Full-Service agreement
- LuxStay Standards Annual Inspection: $750 per visit; required to maintain LuxStay certification
- Owner Dashboard Standalone Access: $250/month; LUX OS reporting tools for self-managed investors
Full-service management requires a signed 12-month agreement before launch or LUX OS configuration begins.
Transform
- Transform Opportunity Assessment: $2,500, credited toward project-management fee if the project proceeds
- Transform Design Package: $4,500 to $9,500; scope, specifications, renderings, cost estimates
- Turnkey Project Management: 12% of renovation cost; end-to-end; minimum $6,000; excludes contractor costs
- Transform All-In Bundle: 10% of renovation plus $3,500; Assessment, Design, and PM combined; minimum $8,500
Transform projects require a signed agreement and 30% deposit before contractor outreach or design work begins.
Sell
- Exit Readiness Assessment: $2,000, credited toward Sell Advisory if LuxStay executes the full sale
- Pre-Sale Optimisation Advisory: $1,500; recommendations only; execution billed separately
- Full Sell Advisory and Listing: 2.5% of sale price; marketing, buyer network, negotiation, closing coordination
- Sell Advisory (client uses own agent): 1.0% of sale price; investor package preparation and negotiation support
- 1031 Exchange Coordination: $2,500 flat; coordinates with Qualified Intermediary; not a tax or legal replacement
A signed advisory agreement is required before any exit preparation, marketing, or buyer outreach begins.
Bundle Pricing
- POTS Essentials: Full Procure Advisory, 12-month Management at preferred rate, and Exit Readiness Assessment. Approximately 15% savings.
- POTS Complete: All of Essentials plus Transform Assessment and Project Management. Approximately 20% savings.
- POTS Premier: All of Complete plus a dedicated Portfolio Manager, priority syndicate access, annual strategy sessions, and tax coordination. Custom pricing.
Client Standards
We Work with Investors Ready to Move
Qualified Income Profile
High-income earners with $200K+ annual W-2 or self-employment income, where STR tax advantages deliver material Year 1 benefit.
Specific Investment Intent
A specific acquisition timeline and budget. A signed agreement confirms commitment before work begins.
Collaborative Engagement
Our best results come from investors who engage fully: sharing goals, responding promptly, and trusting the process.
Works with a CPA
All tax-strategy coordination requires a qualified CPA or tax attorney. We integrate with your existing advisors.
Signed Agreement First
No active work begins before a signed agreement and retainer. No property search, no LuxScore analysis. No exceptions.
70+ LuxScore Only
We decline engagements where the target property scores below 70, protecting your capital by walking away from bad deals.
Get Started
Schedule Your Investor Fit Call
LuxStay Capital, Est. 2016
Procure. Operate. Transform. Sell.
Lower prices, every time
Pay less than you would anywhere else. No middlemen or platform fees.
Direct line, real care
Book with the team that actually runs the property. Faster answers, better service, real accountability.
Not just a transaction
We go further for direct guests. We’re building a relationship, not closing a booking.
